Do you know your Copywriting Character? Take the quiz.
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There’s a lot compelling website copy needs to accomplish.
You’ve got to keep copywriting best practices in mind. Not to mention your client’s specific goals.
As well as their unique voice.
And who their audience is and what they care about.
Also, don’t forget to keep it punchy, compelling, and clear.
It’s a lot to juggle. And that’s not even mentioning structure, word choice, tone, style, and grammar.
We’ve all hammered away at the keyboard thinking there’s got to be an easier way. 🤔
And the truth is, the more time you spend agonizing over each individual project, the harder it is to build your business as a writer.
If you’re going to charge top rates, work with clients you love, reduce retention, and maintain that elusive work-life balance… you need a system.
In an ideal world, you would approach each and every website copy project with:💙 Clarity at every stage of the process. Start, middle, and end. 🗺️ A framework for each page of content that pinpoints the goals, stories, and calls-to-action essential for success. 😀 A simple strategy that works for each and every website project, regardless of industry. That means a massive time savings on your part. 👉 A clear path forward that makes your writer's block go POOF! We're talking about a simple, repeatable process that allows you to complete your website copy projects in a fraction of the time without sacrificing quality.GET THE TEMPLATES |
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We know you know your stuff. You’re a writer, through and through. But building a business around your writing requires frameworks, strategies, and tools. That’s why we’ve developed Website Copy Templates for Copywriters.
In this bundle, you’ll receive the ultimate resource guide for writing compelling website copy every single time. Rooted in best copywriting practices, our goal is to make sure you have everything you need to work more efficiently, without sacrificing quality.
Here’s what’s included:
Dive right in with in-depth guides for all of the most common website pages, including: Home, About, Services, Media, Contact, Blog, Podcast, Shop, and more.
For each page, we’re including samples of what a finished, polished product looks like. You’ll see samples representing a wide variety of industries and voices.
Learn how to capture Brand Voice, write powerful testimonials, incorporate stronger SEO, or make recommendations around visual branding with our bonus lessons.
We created these website templates for ourselves and our staff because they work. And, most importantly, they help us writers conserve our creative energy for where it really matters!
Hi, we’re Jessi + Marie! 👋
After more than a decade in the content creation business, we’ve learned how critical SYSTEMS are to success. Yes, writing is subjective, intuitive, and creative. But you can also leverage systems to make life easier {and your business more sustainable}. Website copy has long been our bread and butter. It’s where we first established ourselves as a business. And after grinding out project after project, written from scratch, we were exhausted. So we formalized our system of copywriting. We created a series of templates that cover every part of website copy… and account for the nuances of different clients, industries, and voices. Our Website Copy Templates have become our go-to resource internally. As our team has grown, each of our writers uses the templates when writing website copy. And now we’re sharing them with you! When you grab your set of templates, you’ll never again have to stare at a blank page wondering where to start. GET THE TEMPLATES |
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Think of these templates as your secret weapon to achieve consistent, strategic copy for your clients with a whole lot more ease.
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