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STAR Treatment: Content Audit

Star Treatment Copywriting Audits

Receive professional feedback on your content, from trained copywriters who want you to get results.

BOOK YOUR AUDIT

If you enjoy creating your own content, you’re not alone. Plenty of business owners love writing blog posts, crafting sales pages, and penning emails.

Or… maybe you don’t love it, but you’re not quite ready to hire someone to take over yet. You’re not sure you trust someone with your content quite yet.

Either way, you’re still in charge of your own content creation… and you want to make sure it’s doing its job.

But how do you know? Copywriting takes a unique skill set and understanding of human psychology, marketing, and, of course, writing.

The answer is simple.

You call in the professionals.

Maybe you’re not ready to hire out your writing… but how much better would you feel if you had feedback and insights on your content? How cool would it be if you had a list of ways you could improve your writing to make sure it hit your goals?

That’s what the Star Treatment experience is all about. It’s an opportunity for you to receive professional feedback from trained copywriters, based on your specific goals.

Feel confident in your content with the Star Treatment

Your Star Treatment Package includes an audit of up to 2,000 words of existing content. We’ll review the content and provide you with a detailed report that includes:

  • Feedback on the current tone and voice of the content {and how to adjust it to better reflect your brand’s voice and values}.
  • Specific revisions suggestions that will improve your conversion and engagement rates.
  • Strategic insights into how the content could be optimized to fit your specific goals.

This is for you if you want to make sure the content you’ve spent your time and energy on is doing its job.

Here’s how it works:

Step One: Send Us Your Content

You can send us up to 2,000 words you’d like feedback on. This could be one piece of content, or several different pieces. We’ll also send you a brief questionnaire to make sure we know your goals for the content.

Not sure what to send? Here are some ideas:

  • Your sales page for your upcoming launch.
  • That lead nurture email sequence you’ve been meaning to update.
  • The shiny, new opt-in you’ve developed to attract new subscribers.
  • A blog post series you’re super proud of, but unsure how to get in front of more people.
  • Your website's About Page, which shares your journey with your audience.

Step Two: Sit Back and Relax

One of our trained, professional copywriters will scoop up your content and give it a thorough audit. We’ll evaluate your content’s organization, flow, Brand Voice, and more to make sure it’s following best practices, full of personality, and designed to accomplish your strategic goals.

On your end, you don’t need to lift a finger. Rest easy knowing the professionals have it covered.

Step Three: Receive Detailed, Personalized Feedback

Once we’ve finished the audit, we’ll put together a detailed report with feedback and recommendations for improving your content. What we look for will depend on the type of content and your goals, but here are the main areas we focus on:

  • Organization: We’ll make sure your content makes sense from beginning to end. We’ll also mark any areas where the content becomes confusing, or doesn’t follow copywriting best practices.
  • Language: The words you use make a difference. We’ll make note of how the content “sounds” to a reader, and whether the tone and personality align with your overall brand. We’ll also mark where you could use more active language, add examples, include stories, and any other opportunities to improve the reader experience. We’ll also check for pesky spelling and grammar errors.
  • Action: Every piece of content serves a purpose. Our feedback will help you refine the action items in your submission, making sure they’re crystal clear to the reader. This means making sure your content includes obvious CTAs, overcomes possible objections, and answers any lingering questions.
  • Repurposing: We’ll wrap up by making suggestions about how you can repurpose this content elsewhere, making it accessible to more people and stretching out its mileage (which saves you time and energy).

You’ll receive all of the above in a detailed report with an accompanying video, guiding you through our feedback.

Altogether the process will take about two weeks. And then you’re on your way, with a detailed, personalized map for content success!

Ready to roll?

BOOK YOUR AUDIT


1 Module

STAR Treatment: Content Audit Submission

Submit your questionnaire and content selection.

Modules for this product 1
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 Star Treatment Content Audit
 $597.00 USD

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I agree to the Terms of Service and Privacy Policy. I also agree to abide by North Star's DEI stance: North Star actively celebrates diversity, inclusivity, and equity. We will always strive to ensure you feel valued, respected, and heard, regardless of gender identity, race, ethnicity, national origin, age, sexual orientation, ability, education level, or any other factor. We ask that you do the same for us and your fellow program participants. We reserve the right to refuse to work with any individuals or businesses who do not uphold or align with this stance.

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